How to be a master relationship builder

How to be a master relationship builder

By Paula Black

Few would argue that the core of legal business development is... relationships. How you build them, nurture them and value them is the difference between lawyers who are serious about building a successful practice, and others who just give it lip service. Sure it’s easy to meet people but the question is... what do you do with that introduction? Inc. Magazine contributor Minda Zetlin looks inside the success of Mobile Deluxe, a tremendously successful gaming company, to examine founder Josh Hartwell's secrets to becoming a master relationship builder. Zetlin explains...

How did Hartwell launch a successful mobile gaming company – with no outside funding – five years before Apple opened the App Store? Before he launched, he used his connections to get a commitment from the then-largest game publisher.

He made those connections by becoming a master relationship builder. Here's how it's done:

1. Never miss a chance to widen your circles. “When you're starting out, the best approach is to do a great job, but don't limit your interests to what you're doing,” Hartwell advises

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About the author:

Paula Black is a legal branding expert, author, consultant and coach. She has advised individual lawyers and law firms around the globe on everything from powerful and innovative branding to marketing and business development strategy. She is the award-winning author of “The Little Black Book” series and the Amazon-bestseller “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days.” For more information visit and