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Remember a world without social media? If you do, you started your career pre 2003 when LinkedIn launched (Facebook launched in 2004 and Twitter in 2006) and you are at least 11 years’ PQE.
You are therefore now considered to be a senior lawyer. Areas you must focus on, whether you are in-house, private practice or a contractor, are adding value to your organisation and networking with your market and your peers.
To explain further, if you are in private practice you are required:
For in-house, you should still be looking to:
Whether in-house or private practice, these roles are in addition to a demanding day job – practising the law.
The issue for many is that just as you are rising to middle management, and more is demanded of you, your family life also becomes more demanding. As Pepsi’s CEO Indra Nooyi recently remarked: “the biological clock and the career are in total conflict with each other. Just as you’re rising to middle management your kids need you”. Of course, it’s not just those with children who find themselves time poor. Many of us are looking for a better “work/life balance” and want to ensure there is time for pursuits outside of work.
So how do you find time to network, raise your profile, understand your industry and have a life outside of work?
You can look at ways to limit your role and the scope of work you do, but for most that will mean limiting your career. You have options – you just have to be smart, efficient and effective in how you balance the demands of your job. Embracing social media is one of the ways you ca
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