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Whilst Google is able to meet the demand for relevant and personalised results (see the Knowledge graph) it can fall short of consistently delivering verifiably credible sources; relevance does not always equal trustworthiness. Conversely, many legal databases have hundreds of years of experience and credibility behind them; what they often lack is the technology to provide satisfactory personalised search results, hence a view that sometimes Google is ‘easier’ to use. Using Lexis®Library as an example, products such as Halsbury’s Laws of England and Simon’s Taxes are well known and trusted products within the legal and tax fields, what customers need in addition to this credibility is a search experience that is relevant to them; an increasingly personalised experience.
There can be challenges to developing a resource that is able to deliver both relevant and credible search results. Looking at ‘Google-bombing’ for instance; this is an example of the limitation of developers to control the credibility of their search results whilst still prioritising relevance. Skilled users are able to manipulate the Google algorithm to promote their preferred search result to a higher ranking position on the results page, the most notable example being the top search result fo
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