Growing your law firm in a digital age: 10 top tips

Growing your law firm in a digital age: 10 top tips

Securing law firm growth can sometimes feel impossible. Navigating a claustrophobic market place that asks lawyers to do more for less can make client retention feel elusive. However, harnessing the power of digital can help grow your law firm exponentially, and give your law firm a competitive edge. Exploring the different avenues for law firm growth in 2019, in this article we discuss the power of digital marketing, the importance of making savvy tech investments and developing a collaboration culture to grow your law firm.

Work collaboratively

New Law has opened up new channels of collaboration between lawyers. Empowering discussions about best practice, client management, technology and the future of law, collaboration can push your law firm forward. Interacting with industry round tables and networking events can provide useful insight into growth strategies other law firms are using to success.  

Invest in smart technology

Investing in the right technology can transform the practice of your law firm; and law firms agree. In our report, Is Your Tech Smart? It was found that 64% of law firms have increased their tech spend over the past three years. Installing the right technology can help ease the burden on fee earners, helping law firms to work smarter not harder to get through their workload. Investing in a quality drafting tool for instance, will save lawyers hours in contract preparation, empowering them to work on more complex tasks. 

Monitor Return on Tech investment

Monitoring the success of these tools is crucial. Tracking ROI will help your law firm calculate the success of investment and enable decision makers to make informed decisions about tech spend, and where to allocate increased funds. While this won’t produce income, understanding ROI will prevent the installation of inappropriate technologies that waste funds,

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About the author:
Catherine is one of the Future of Law's digital editors. She graduated from Durham University with a degree in English Literature and worked at a barristers chambers before joining Lexis Nexis.