Getting down to online business—social media and SEO for law firms

Getting down to online business—social media and SEO for law firms

The era of technology is here, and the choice of a digital transformation is no longer an ‘if’, but a ‘when’. As the highstreet declines and the online market booms, the fear of being left behind in this new competitive market space is ripe.

With ‘83% of consumers preferring to deal with law firms online and 55% preferring to communicate with their lawyers online compared with face to face contact (29%)’—reported in Consumer Attitudes Towards Law Firms—ensuring your online presence stands out above the pack is key.

In previous Future of Law articles: Digital marketing for law firms – What’s the hype?, The Future of Digital Marketing in the Legal Sector and Is social media the secret weapon your firm has been missing?, it was discussed how you can help transition your business into the online world and take advantage of new online marketing opportunities.

This article gets down to business, outlining how you can utilise social media, SEO and ranking higher to enhance your law firm's online presence.

What is SEO?

Search Engine Optimisations

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About the author:

Hannah is one of the Future of Law blog’s digital and technical editors. She graduated from Northumbria University with a degree in History and Politics and previously freelanced for News UK, before working as a senior news editor for LexisNexis.