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is playing an increasingly significant role in the marketing and communication strategies of professional services firms, offering a powerful means of engaging with clients and staff. Here we look at the benefits of producing your own video content
and some key points to consider when doing so.
Several factors have increased the profile of video as an internet marketing tool, with perhaps the most important being the rapid growth of the video-sharing site YouTube. The site celebrated its 10th birthday earlier this year and now boasts
over 1 billion users. It is also now reckoned to be the second largest search engine, processing more than 3 billion searches a month.
If you are thinking about using video, and you should be, then the following points will help you to develop your approach:
First you should decide what you are trying to achieve through your video. Will you be trying to highlight the benefits of using your firm generally, promote a recent success or showcase the expertise of a particularly well-regarded practitioner? You
should also consider who the intended audience is and the message that you want to convey. Some careful planning at this stage will increas
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