Five tips for creating a successful video content approach for law firms

Five tips for creating a successful video content approach for law firms

clapper boardVideo is playing an increasingly significant role in the marketing and communication strategies of professional services firms, offering a powerful means of engaging with clients and staff. Here we look at the benefits of producing your own video content and some key points to consider when doing so.

Several factors have increased the profile of video as an internet marketing tool, with perhaps the most important being the rapid growth of the video-sharing site YouTube. The site celebrated its 10th birthday earlier this year and now boasts over 1 billion users.  It is also now reckoned to be the second largest search engine, processing more than 3 billion searches a month.

If you are thinking about using video, and you should be, then the following points will help you to develop your approach:

  1. Establish aims and objectives

First you should decide what you are trying to achieve through your video. Will you be trying to highlight the benefits of using your firm generally, promote a recent success or showcase the expertise of a particularly well-regarded practitioner? You should also consider who the intended audience is and the message that you want to convey. Some careful planning at this stage will increas

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About the author:
Stephen has 25 years’ experience in the legal information and training business and, prior to joining LexisNexis in November 2014, launched a range of e-learning solutions for the Law Society. His arrival coincides with a period of transformation in the regulation of legal CPD and   he is excited at the prospect of ensuring that LexisNexis’ professional learning portfolio develops to meet practitioners’ changing needs.