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Social Media Week, the international social and digital media uber-conference is back in London for another year. The programme is impressive, including the independent events which don’t require a ticket - with the likes of Ogilvy, The National Gallery and General Assembly hosting, a good deal of the non-ticketed programme could easily be part of the main event. Noticeable this year is the lack of focus on video, perhaps because it's merged into a general concept of "content" as it's become the norm. The 2015 theme appears to be how data and social media come together, which is bound to lead to some interesting ideas for ROI and business development. I’ve looked through the fringe programme and picked five of the best events for lawyers and law firms. All event details, sign-up information and tickets for the main conference can be found on the Social Media Week London website.
Lie, Damn Lies and Social Statistics - why raw data can tell the wrong story, and why that matters
Monday 14th 9am-9.30am - National Gallery.
Kick off social media week with this free event hosted by PR and ad firm Ogilvy and The National Gallery. In this previous post Jeremy Hopkins discusses whether law firms have really embraced social media , or whether they were just arbitrarily and fashionably taking part. This session will look at the problems surrounding automated sentiment programmes in measuring success, to gender demographic data. If you are hoping for more leadership buy-in for your social media strategy and are reporting a “rise in positive sentiment”, yet failing to convince the business of it's value – this session could be for you.
Is your brand at risk on social?
Tuesday September 15th 1:00pm - 2:00pm - All Star Lanes
Sign up to Crisp Thinking’s workshop and receive a confidential report into whether your brand is at risk on social (plus lunch and bowling shoes – not a bad way to spend an hour). Particularly relevant given some law firm’s resistance to personalizing social channels, this hands-on workshop will provide insight into what risks might await your brand on social and how you compare to your competitors.
No Good Deed Goes Unpunished: Managing Communities in an Age of Consumer Cynicism
Wednesday 16th 11:00am - 11:30am – IDEA London
Pro bono work is part and parcel of being a lawyer, in addition to many firm’s separate fundraising efforts. A glance at the success of the #BillableHour appeal led by Sean Jones QC of 11KBW is testament to the generosity in the sector.
But what do you do when it all goes wrong? With charity campaigns and CSR programmes increasingly scrutinized on social media, managing criticism to fundamentally good deeds is challenging. This workshop featuring a panel of experts from Macmillan Cancer Support will take attendees through what to do, how to react, and respond to a good deed gone wrong on social media.
1 Person/2 Jobs: Why Your Social Media Manager Should Not Be Your Community Manager
Wednesday 16th 11.00-11.30am - Campus London
Where law firms are hiring social media professionals into their teams, it’s likely that that one or two members of marketing staff will manage all aspects of social media, and any communities. Why not? It’s all the same stuff isn’t it? No, says Christie Fidura of consultancy The Perfect Circle. This session will explore what you should look for when hiring for both positions to ensure that your brand gets the most impact from social.
Using Social Media to Drive the News Agenda
Thursday September 17th 9.30am – 10.30am – Remarkable Group
Law firm PRs can often find themselves reacting to the news, providing legal insight and hoping to interest a journalist with a legal angle to a story that has already broken. This research driven event delivered by the Remarkable Group, Social Bakers and the PRCA will look at the evolving use of social media to drive issues of the day, and how many seemingly reactive social success stories take effective collaborative planning and strategy.
Free trials are only available to individuals based in the UK
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