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With the introduction of SRA changes opening further access for alternative business structures, the legal profession is even more competitive than ever before. Many in the legal profession are now looking for new and innovative ways to shake things up and get ahead of the crowd—particularly digital initiatives. LexisNexis study InterAction found 70% of respondents expect to increase website and social media investments in 2020.
With the majority of clients (66% in InterAction study) now requesting information on firm’s technology, it’s clear creating a digital strategy is not something to overlook.
Society is moving online. It’s not breaking news to know that the digital movement has become part of our everyday lives. From online shopping and the decline of the high street, to mobile banking and cryptocurrencies, there’s no escaping the inevitable digitisation.
We’re spending even more time online than ever before. Blue Corona reported that the majority of those looking for legal advice spends at least eight hours online a day now, with 97% of clients heading to Google rather than the Yellow Pages to find legal professionals. Having an online presence is essential to taking advantage of this new expansive market.
The internet allows clients to make an informed choice, easily accessing online reviews, testimonials and price comparisons. A study by Moz in 2015 found 67% of consumers are influenced by online reviews, and the number is bound to have increased. This is particularly key for the legal industry where reputation is everything. By executing a clever and well thought out digital marketing strategy, could help give you a competitive edge.
With client’s now expecting more from the services they receive online, its vital to ensure your digital strategy is planned well. Due to the rise of online businesses, such as Amazon, clients now expect to be provided with speed, customer care and quality.
With this in mind, here are some key things to consider in a law firm digital marketing strategy:
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Hannah is one of the Future of Law blog’s digital and technical editors. She graduated from Northumbria University with a degree in History and Politics and previously freelanced for News UK, before working as a senior news editor for LexisNexis.
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