Digital marketing for law firms – What’s the hype?

Digital marketing for law firms – What’s the hype?

With the introduction of SRA changes opening further access for alternative business structures, the legal profession is even more competitive than ever before. Many in the legal profession are now looking for new and innovative ways to shake things up and get ahead of the crowd—particularly digital initiatives. LexisNexis study InterAction found 70% of respondents expect to increase website and social media investments in 2020.

With the majority of clients (66% in InterAction study) now requesting information on firm’s technology, it’s clear creating a digital strategy is not something to overlook.

Is a legal digital marketing strategy worth the hype?

Society is moving online. It’s not breaking news to know that the digital movement has become part of our everyday lives. From online shopping and the decline of the high street, to mobile banking and cryptocurrencies, there’s no escaping the inevitable digitisation.

We’re spending even more time online than ever before. Blue Corona reported that the majority of those looking for legal advice spends at least eight hours online a day now, with 97% of clients heading to Google rather than the Yellow Pages to find legal professionals. Having an online presence is essential to taking advantage of this new expansive ma

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About the author:

Hannah is one of the Future of Law blog’s digital and technical editors. She graduated from Northumbria University with a degree in History and Politics and previously freelanced for News UK, before working as a senior news editor for LexisNexis.