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You can read more about the mechanics of a 'service design jam' here but these were the key features of ours:
If any delegates entered the conference with lingering doubts about this, they will certainly have consigned those doubts to the dustbin of history by the time they left.
The unequivocal nature of the wake-up call being issued to the legal industry was starkly summed-up by one of the keynote speakers, Mike Rebeiro, who - quoting Viktor Mayer Schonberger and Kenneth Cukier - said that:
If we are not brave enough to disrupt our business model, others will
The good news is that, elsewhere in the building - even as this very challenge was being thrown out to the audience - some of the industry's best and boldest thinkers were already rising to meet it.
I'm talking, of course, about the 'legal service design jam' which LexisNexis had the privilege of hosting in collaboration with Janders Dean and The BIO agency. The design jam participants (or 'jammers') were divided into three groups, each
focusing on one of the following key areas:
Fearlessly hunting down and tackling challenges which, in some cases, would have made Houston's 'problem' seem like a walk in the park, the Jammers were nothing if not brave.
But even more impressively, they were also hugely productive.
Here is some perspective for anybody over the age of 25:
Three times as many issues, one-third of the time.
Armed only with copious brightly-coloured post-it notes for agile brainstorming, and LexisNexis-inspired red Converse for equally agile movement, our jammers were 9x more productive than Jack Bauer at his best.
In fact, together with input from the other delegates at the conference , the three teams identified so manychallenges - and proposed so many potential solutions and/or next steps - that they are quite literally too numerous to list here.
Nonetheless, as the day progressed, it was clear that many of the questions, challenges and ideas could in fact be grouped into more general themes or sub-categories.
In each case, the jammers considered questions such as:
To demonstrate that fact, we have put together three reports on the individual ‘jamming’ sessions and these can be accessed here:
Report 1: People
Report 2: Process
Report 3: Technology
Or, to read more about the actual process of running a design jam, read this article by Alex Smith (Senior Product Lead - Platform Innovation at LexisNexis).
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