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Communicating brand message to consumers is easier than ever before. Thanks to the global, open and versatile nature of the internet, engaging with users is instantaneous and easy. However, due to the unregulated aspect of the internet, the potential for IP theft or trademark abuse is rife as brand messaging gets distorted through a haze of copycat companies and click bait. This is particularly prevalent for design, written work, photographs or creative attributes, and most frequently occurs on platforms such as Instagram and Facebook. To safeguard your Intellectual Property, there are three types of protections at your disposal:
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