Copyright and IP protection in a digital world

Copyright and IP protection in a digital world

Over the last decade the amount of content readily available online has exploded. Recent estimates undertaken by major search engines, show that the internet has expanded by a factor of 1,000 with more than 13.86 billion pages indexed. Social media has undoubtedly powered this change, as people share and reshare content. Moving at an explosive pace, the digital space thrives on engaging content to win users and power their websites. With a surplus of content coverage, sharing and re-sharing defines our social experience, however, with such a rapid and informal turnover of content, how can digital creators, brands and business protect their product, and safeguard their Intellectual Property, in a world some users don’t play by the rules…

Communicating brand message to consumers is easier than ever before. Thanks to the global, open and versatile nature of the internet, engaging with users is instantaneous and easy. However, due to the unregulated aspect of the internet, the potential for IP theft or trademark abuse is rife as brand messaging gets distorted through a haze of copycat companies and click bait. This is particularly prevalent for design, written work, photographs or creative attributes, and most frequently occurs on platforms such as Instagram and Facebook. To safeguard your Intellectual Property, there are three types of protections at your disposal:

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About the author:
Catherine is one of the Future of Law's digital editors. She graduated from Durham University with a degree in English Literature and worked at a barristers chambers before joining Lexis Nexis.