4 practical ways to build a stronger law firm by using agile and service design

4 practical ways to build a stronger law firm by using agile and service design

45553927 - best idea concept with crumpled colorful paper and light bulb on wooden tableOn the 15th of November 2016, LexisNexis UK opened its doors to explore practical ways how design thinking and agile methodologies can transform law firms. We had the pleasure to host leaders from top law firms at Lexis House to demystify the concepts of design thinking and agile and demonstrate ways how these methods can be put into practice. The interactive event hosted four workshop stations – personas, process mapping, stand-up and retrospective – with real-life examples relevant to any law firm.

Keynote speakers:

What is design thinking and why should companies look into it?

In short, design thinking is a human-centred approach to innovation. The underlying framework for design thinking rests on three processes:

• Inspire
• Ideate
• Implement

designthinkingIt is about getting the insights early, learning and implementing as fast as possible. Henry Ford is often quoted saying ''If I had asked people what they wanted, they would have said faster horses''. Similarly Steve Jobs who famously stated that ''Customers can’t tell you what to do next!'' Having said that, Adam explained that design thinking is not about asking people what they want but trying to understand where their unarticulated needs lie. While design thinking is relatively new to the legal sector, it has helped to transform and invigorate some of the world’s most successful corporations, including Google, Apple, Airbnb, Procter & Gamble and Ebay.

What does ‘being agile’ mean and why are organisations practicing it?

Mark Coster, from Thoughtworks, explained that ‘being agile’ means working in a lightweight, responsive and rapid way so that you can deliver your product or service in the way the customer wants and at the time the customer needs it. Being agile goes much deeper than flexible working policies, such as working from home and hotdesking.

The first company, which started experimenting with agile was Toyota (back then ‘Toyoda’) to build products while fostering empathy, boosting radical collaboration, rapid prototyping and willingness to experiment. Later the service industry started to follow and then Agile Manifesto was created in 2001 – with its 4 values and 12 principles.

Mark introduced the audience to some agile methods some companies use –

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