The Local Government Association (LGA) has launched its Build back local campaign, which demonstrates the role councils play in helping communities recover from the social and economic impacts of the coronavirus (COVID-19) pandemic. The LGA stated that councilors provided local leadership by recognising different local needs and impacts across communities, implementing the government’s national strategy and supporting businesses through grants. By using imagined reflections based on people’s experiences, the LGA hopes to show how everyone relies on councils’ services on a daily basis. The LGA analysis shows councils face average annual cost pressures of £2.5m to maintain the quality of their services. The LGA said long-term investment is vital to national recovery, but the process of levelling up should be tackled from bottom-up and led by councils who can bring partners together to tackle upcoming challenges.