UKTI guest post: Social media, common sense and the law for global traders

International traders typically use social media to communicate with their customers, raise their company’s profile and showcase their products. In the future, it is likely that businesses will start to trade on these platforms: Twitter is currently testing a ‘buy’ button in the US which will enable traders to sell directly from the site. So how do organisations ensure that they don’t inadvertently fall foul of the law when using this technology?

In my guest post for the UKTI (click on the link in the tweet below), I discuss the law, when traders should apply a bit of common sense, and, most importantly, when they should take legal advice:

And if you are looking to export, check these out:

Area of Interest