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Are law firms missing out on the full benefits and uses of social media?
\nsocial media is also fast becoming a hygiene factor in business. Can you imagine telling an important contact that you don’t have email—can you visualise their reaction? Many will now react in the same way if aren’t using social media platforms.\n\n
The use of social media platforms like LinkedIn, Facebook and Twitter by law firms is now widespread but the quality and effectiveness of that use varies greatly in the profession. It isn’t good if your clients are active on social media platforms and you’re not, so some firms see the use of social media only as something you have to do.
Many approach itsolely in terms of communicating press-release style material so their content is poor quality. Others see itjust as a means of recruitment and their content is more like a prospectus.
Senior people in firms in particular still often don’t appreciate that social media is now a necessary part of life and must be used well and can be especially valuable for marketing and business
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