Tapping into the social media treasure chest

Tapping into the social media treasure chest [ "

Are law firms missing out on the full benefits and uses of social media?

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Lexis®Commercial (£) recently interviewed Linda Cheung, co-founder and CEO of CubeSocial and a marketing guru on social media. If anybody knows about this subject, Linda does. In the interview she discusses the way that law firms approach and manage social media. As she says:
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social media is also fast becoming a hygiene factor in business. Can you imagine telling an important contact that you don’t have email—can you visualise their reaction? Many will now react in the same way if aren’t using social media platforms.
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Convinced? Read on for more insight and when done, why not click here for our top ten tips (on how to use Twitter). As always, if you have any comments, let us know below, or why not follow us and then send us your first tweet?
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How widespread is the use of social media by firms for marketing purposes?

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The use of social media platforms like LinkedIn, Facebook and Twitter by law firms is now widespread but the quality and effectiveness of that use varies greatly in the profession. It isn’t good if your clients are active on social media platforms and you’re not, so some firms see the use of social media only as something you have to do.

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Many approach itsolely in terms of communicating press-release style material so their content is poor quality. Others see itjust as a means of recruitment and their content is more like a prospectus.

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Senior people in firms in particular still often don’t appreciate that social media is now a necessary part of life and must be used well and can be especially valuable for marketing and business

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