Rely on the most comprehensive, up-to-date legal content designed and curated by lawyers for lawyers
Work faster and smarter to improve your drafting productivity without increasing risk
Accelerate the creation and use of high quality and trusted legal documents and forms
Streamline how you manage your legal business with proven tools and processes
Manage risk and compliance in your organisation to reduce your risk profile
Stay up to date and informed with insights from our trusted experts, news and information sources
Access the best content in the industry, effortlessly — confident that your news is trustworthy and up to date.
Find up-to-date guidance on points of law and then easily pull up sources to support your advice with Lexis PSL
With over 30 practice areas, we have all bases covered. Find out how we can help
Our trusted tax intelligence solutions, highly-regarded exam training and education materials help guide and tutor Tax professionals
Regulatory, business information and analytics solutions that help professionals make better decisions
A leading provider of software platforms for professional services firms
In-depth analysis, commentary and practical information to help you protect your business
LexisNexis Blogs shed light on topics affecting the legal profession and the issues you're facing
Legal professionals trust us to help navigate change. Find out how we help ensure they exceed expectations
Lex Chat is a LexisNexis current affairs podcast sharing insights on topics for the legal profession
Discuss the latest legal developments, ask questions, and share best practice with other LexisPSL subscribers
This month, businesses that generate fake Facebook 'likes' for money— 'click-farms'—have been in the news again. This time, politicians in India have been accused of artificially boosting the number of their online fans using this contentious method.
According to France 24, there are 4 billion likes created every day. Indeed, if you were to collect all of these likes together they'd stretch to the moon and back an incredible 8.5 times. OK, so I made the last figure up: you'll struggle to quantify likes in this way to be fair. What's more, I'm not entirely convinced about France24's 4 billion figure either: it seems a little bit too rounded to the nearest billion for my liking.
However, what is clear is that there is an unfeasible amount of 'liking' that goes on, day in and day out. Many businesses value these likes tremendously and are tempted to employ click-farms to raise their profile. Earlier on in the year, I spoke with Latitude Digital Marketing. Here's their thoughts (and indeed my thoughts) on the consequences of using click-farms as part of a business’s social media strategy.
In a recent Dispatches documentary ('Celebs, Brands and Fake Fans') a team of journalists went undercover to investigate what’s real and what’s fake in the ‘brave new world’ of Facebook, YouTube and Twitter. In particular, the programme highlighted the problem of click-farms in relation to Facebook brand page ‘likes’
Latitude (L): Click-farming—also known as ‘click-fraud’—is a practice that generates large volumes of clicks to a particular website or social media page. Click-farming is designed to fool users into believing a particular brand or website is much more popular than it actually is.
L: Social media for businesses is not easy. You have to entertain and delight. You have to add value. You have to be prepared to enter into dialogue with your audience. It will likely become a full-time role for at least one person in your organisation. It can therefore be tempting to look for shortcuts or quick wins. An offer of £5 for an almost-instant thousand likes on your Facebook page can seem almost too good to be true…As usual, it is.
L: To begin with scammers built progr
Access this article and thousands of others like it free by subscribing to our blog.
Read full article
Already a subscriber? Login
0330 161 1234