Rely on the most comprehensive, up-to-date legal content designed and curated by lawyers for lawyers
Work faster and smarter to improve your drafting productivity without increasing risk
Accelerate the creation and use of high quality and trusted legal documents and forms
Streamline how you manage your legal business with proven tools and processes
Manage risk and compliance in your organisation to reduce your risk profile
Stay up to date and informed with insights from our trusted experts, news and information sources
Access the best content in the industry, effortlessly — confident that your news is trustworthy and up to date.
Find up-to-date guidance on points of law and then easily pull up sources to support your advice with Lexis PSL
With over 30 practice areas, we have all bases covered. Find out how we can help
Our trusted tax intelligence solutions, highly-regarded exam training and education materials help guide and tutor Tax professionals
Regulatory, business information and analytics solutions that help professionals make better decisions
A leading provider of software platforms for professional services firms
In-depth analysis, commentary and practical information to help you protect your business
LexisNexis Blogs shed light on topics affecting the legal profession and the issues you're facing
Legal professionals trust us to help navigate change. Find out how we help ensure they exceed expectations
Lex Chat is a LexisNexis current affairs podcast sharing insights on topics for the legal profession
Discuss the latest legal developments, ask questions, and share best practice with other LexisPSL subscribers
Today sees the coming into force of a new code of practice by the Direct Marketing Association (DMA).
If you or your clients are a DMA member the new Code will need to be complied with as a condition of membership.
The fourth edition of Code sets out the following principles:
Against each of these principles the Code then sets out a handful of desirable outcomes.
For example, customers receiving 'marketing information that is relevant to them' and which reflects 'their preferences' is a stated outcome against the principle of 'putting customers first'. Each of the five principles and outcomes fills a succinct A4 page.
So far so reasonable.
Even so, for many in the business, the very mention of the 'compliance' can bring them out in hives. The DMA seems to recognise this. It states, in a refreshingly honest way,
It may not be the most thrilling side of marketing, but following the highest standards of best practice is vital to the success of your business.
The change is not without its challenges though. Do not mistake brevity of content for an easing of the compliance burden.
Undoubtedly, the move from the previous regime of more detailed guidance to a rulebook based on principles will be tricky for some businesses.
We spoke with
Access this article and thousands of others like it free by subscribing to our blog.
Read full article
Already a subscriber? Login
0330 161 1234