ASA update: from holiday pricing to surfing in the Arctic

ASA update: from holiday pricing to surfing in the Arctic

And summer's lease hath all too short a date

Indeed, Mr Shakespeare.

If yesterday's incessant bank holiday drizzle is anything to go by, it is clear that the weather gods have served an unexpected break clause on the summer. That's it. Chuck away the sun cream and unpack your bags folks, autumn is here.

The term 'British Summer Time' now just seems sarcastic.

So what do we do during the first flush of autumn?

Catch up on what we may have missed over the summer. Well we do anyway.

So today, Comet has a quick look at what the ASA has been up to during the past couple of months.

Travel and holidays

If you are a travel company—whether a global conglomerate or a B&B offering rooms over the Net—be aware: it has been reported that the ASA is taking a greater interest in travel companies 'as part of a fresh look at holiday pricing'.

The ASA is working with ABTA and a number of travel businesses on holiday price claims although their work is currently only at an early stage. Expect to see changes to the CAP code in the medium to long-term.

In the meantime, here's a reminder from 2012 on the principles that the ASA expects advertisers in the sector to follow:

all prices should include all taxes or charges that must be paid. Any extras such as insurance, booking fees or surcharges should be clearly stated

any limitations on the offer must be clear. If, for example, a price is dependent on two people travelling together and sharing a room, then this should be specified. The date of travel must also be clear

itineraries must be accurate both in terms of places visited and the amount of time spent there
all amenities that are advertised (such as golf courses, shops, child care) should be available—if they cannot be used during the off-peak season this should be made clear in the ad

if illustrations and photographs are used, they mus

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