LexisNexis Analytics

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Product Code:
Product Id:: ukprodLNANA
Product Code:: LNANA
ISBN/ISSN:: LNANA
Publication Date:: 01/01/2009
Format:: Online

What is Nexis®Analytics?

We all know that tastemakers, influencers and grass-roots word of mouth are powerful tools in forming and cementing brand reputations. But while you and your company might project one image, for one reason or another the perception of that image might be something else entirely. Welcome NexisAnalytics, your indispensible monitoring tool for risk and reputation management.

What does NexisAnalytics offer?

Cost-effective focus
Many companies are monitoring media coverage and online comment, however done manually this can be time-consuming, expensive or incomplete. Using NexisAnalytics, you can make your monitoring more comprehensive and more reliable, whilst saving money otherwise spent on external agencies or internal analysts. Our expert analyst team can also ensure you focus efforts on the sites and journalists who are truly influential.

Support
In uncertain times companies can face sudden disruptive events from product recall, to environmental campaigns, litigation to consumer boycotts, and these events can set the wheels in motion for negative chatter and reputation damage. NexisAnalytics pinpoints exactly who is damaging your reputation and helps you devise strategies to tackle the issue. You can also work with us to monitor comment on key partners, customers and suppliers, helping to protect your business by creating an early-warning system that highlights potential bankruptcies, scandals or fraud.

Analysis
Using a unique mix of multi-lingual data mining and sentiment analysis techniques, supplemented by our in-house analysts' expertise, NexisAnalytics detects trends, tracks coverage by region, source, frequency and tone and automatically monitors internal, online and press coverage through a single interface. It can also monitor competitor movement, partner's reputations and key customers and suppliers, arming you with invaluable insight for business development and strategy.

In short, by using NexisAnalytics you can see what the media movers and shakers are saying about you, your competitors and your partners, good or bad. Through identifying issues and recognising trends you can stay ahead of the game, and be better prepared to exploit opportunities and mitigate reputation risks.

For more information on all the functions of Nexis®Analytics visit our dedicated website here.

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NexisAnalytics brochure PDF

For more information on all the functions of Nexis®Analytics visit our dedicated website www.lexisnexis.co.uk/nexis.

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Case Studies

Communications Professional Case Study(PDF 198 KB)

Information Professional Case Study(PDF 193 KB)

Marketing Professional Case Study(PDF 190 KB)

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What we say...

Using our world-class technology and proprietary process, you can see what the key influencers in newspapers, journals, blogs and web media are saying about you or your customers and partners. NexisAnalytics'real-time tools help you spot important trends, new opportunities and potential threats to your business and act on them before anyone else can.

What you say...

'We have been working with LexisNexis Analytics since 2001 when we first turned to them during an internal crisis. We (now) work hard to scan the vast noise of the Internet so as to isolate very specific information. The crucial thing is that? this information is cross-referenced with internal sources. If they correspond, we have an early warning and can initiate a response. It [LexisNexis Analytics] was a powerful tool that raised complex issues.'
Jean-Marc Sarret, Director of Communications, PSA Peugeot Citroen Group

For more information on all the functions of Nexis®Analytics visit our dedicated website here.

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